Australian bridal designer, Anna Campbell, has done it again with the release of their 2024 bridal gowns collection, aptly titled “Bloom”.
As its name suggests, the collection “Bloom” captures the beauty, wildness and elegance of nature, encouraging brides to express their individuality.
Creative Director, Anna, says of the collection, “I always envisage blending boldness with romance in my designs. With Bloom, I had an extra desire for rejuvenation and wanted to create something to push the boundaries of bridal and bring something truly textural, sparkling and unique.”
This editor’s pick is the “Peony” bridal gown. It’s the sparkle, the peony blush of colour and the movement created by this embellishment and the full skirt with train for me. Along with the flattering open back style and front bodice cut out detail that make this gown an absolute showstopper.
If a pink dress isn’t your thing, there are more traditional colours in equally romantic styles with modern bridal elements.
With reception dress changes still on the up and up, there are some stunning sleek silhouetted designs and minis in the Anna Campbell Bloom collection. Scroll on to see some of our faves.
All the Bloom bridal gowns launch online and in the Melbourne flagship store today with the new styles hitting global retailers in September.
We Love Pink Bridal Gowns
While “Peony” above is boldly pink and sparkly, flowy and fun, “Billie” below has a much softer pink hue crafted from layers of light tulle and power mesh. The captivating style features a flattering bodice, high split and a grand train for an element of extravagance. Optional sleeves make this bridal gown a versatile choice.
The Epitome of Femininity in a Bridal Gown
At $6499.00, “Dahlia” (below) is one of the upper priced wedding dresses in the Bloom Collection. Considering every last 3D flower has been meticulously hand-placed right here in Australia in the Anna Campbell Melbourne studio, it’s understandable.
This bridal gown is absolutely dreamy, the very picture of femininity and romance. Some more faves from the extensive new collection below.
Enter the Reception Mini
“Clementine” the cutie is the perfect reception mini! She’s made from a soft pink dupion silk with a playful full skirt and shoulder bows. Very on trend for 2024-25 brides to delight onlookers at her reception entrance.
