Meet Laura and Morgan | Sunshine Coast Jewellers

July 8, 2024

Morgan & Co. is a family owned and run Sunshine Coast jewellers with mother and daughter team, Laura and Morgan, at the helm. You might say jewels and diamonds are in their blood, as Laura will explain how the seed of passion for precious stones was planted as a child in the Q&A below.

She feels immensely proud and grateful to have teamed up with her daughter, Morgan, who is the face behind the brand and creative powerhouse behind their marketing and online presence. While Laura’s strengths lie in her love of sourcing fine jewellery, beautiful gemstones and gold for their clients.

This dynamic duo are all about creating custom designed engagement rings, wedding rings, and all other kinds of jewellery with a unique guarantee that the client will love their piece, or have it remade for free.

Their passion for design, repurposing old jewellery into new pieces and creating lasting friendships with their clients is evident in the beautiful business they have created together. Read on to learn more about Laura and Morgan, and all things Morgan & Co. as Laura responds to my burning questions about what it’s like to run a premium jewellers on the Sunshine Coast.

How did you get into working with jewels?

I have always been around the jewellery business. My father was a gold and diamond trader most of his life. Thought out my primary and early secondary years I would accompany my father on jewellery and diamond buying trip around New Guinea and Asia. Diamonds have always been my number one favourite gem stone. I have education in diamond buying and jewellery design. Morgan & Co. is not a job, it’s my passion.

What’s something unique about your Sunshine Coast jewellers?

We understand that creating the perfect engagement ring can be a daunting task and what sets us apart is our Ring Guarantee — if our client designs a ring for their loved one, and for any reason their partner isn’t completely thrilled with the design, we will remake it free of charge using the existing stones. This helps our clients feel confident in their decision, as well as keeping the surprise element to their proposal. We understand that designing an engagement ring is a significant moment, and we want it to be absolutely perfect. No jewellery company I know offers such a unique promise.

Additionally, we offer discreet consultations, in the privacy of our Buderim-based studio. This allows our clients to explore our collection of engagement rings in a comfortable and pressure-free environment. Our goal is to create a supportive and welcoming atmosphere where our clients feel empowered to express their love and commitment through a meaningful and thoughtfully chosen engagement ring.

Our greatest challenge in business is…

We live in an Instagram, Facebook and social media dominated world. I find the whole online presence to promote business daunting. Understanding Google ads and how to get your business recognised is no easy task. We have used a few marketing companies, but have found that the best people that understand your business is the business owners themselves. Morgan has spent many hours learning online marketing concepts and this has changed our business dramatically for the better.

The best thing I ever did was…

The best thing I ever did was move back from Switzerland during Covid and create Morgan & Co Jewellery with my beautiful daughter, Morgan.

What’s trending in engagement rings in 2024?

We are finding that many of our couples are opting for custom-designed engagement rings featuring alternative gemstones like sapphires, morganite or even coloured diamonds to add a unique touch to their rings.

With the increasing awareness of environmental and ethical concerns, there is a growing demand for engagement rings made from recycled gold or ethically sourced gemstones.

You have a completely free day to hang out on the Sunshine Coast. Get out about! Where are you going, what are you doing and who are you with?

Well, where to begin? First thing is to go to the gym; it’s my happy place. Next is a trip to Peregian Beach – I love the vibe, the coffee and the shopping. Next, catch up with my two grandchildren, take them to the beach to ride along the foreshore on their bikes and stop off for an ice cream. I love going out for dinner, so I would catch up with my friends and enjoy a night out at one of my favourite Sunshine Coast restaurants.

What’s something people might be surprised to learn about you?

I grow up in the highlands of New Guinea, in a town called Mt Hagen. My parents ran luxury resorts. We had many travelling sales people stay at the resort, and amongst them were diamond and gem dealers. My father was always buying and selling diamonds he sourced from remote areas of New Guinea. Dad would take me on many of these missions to find sellers of gold and diamonds within the surrounding villagers. I’m sure that is were my love of diamonds and jewellery has stemmed from.

What do your happy clients always say after having worked with you?

When the men come into our studio with or without their partners, they always comment on how much they enjoyed the process that our team at Morgan & Co. provide.

Many comments we hear are, “I did not expect how much fun I would have designing a ring for my partner.” And, “Morgan & Co. have made the process so easy, so informative, and taken away the fear and anxiety when it comes to choosing the perfect ring for my partner.”

The relationships we build are the only thing more important to us than the pieces we create and this is reflected in our client’s feedback and reviews.